Age & Opportunity is
the Irish national agency working to:
Challenge negative attitudes to ageing and older people.
Promote greater participation by older people in society.
Age & Opportunity works in a broad range of areas from the arts to physical activity,
from challenging ageism to promoting greater empowerment by older people.
Age & Opportunity works closely with the major national arts venues and with
arts organisations to promote older people's involvement in the
arts, as artists, events organisers and as audience.
Go For Life campaign
aims to get older people more active and involved in recreational sport and challenges
the belief that physical activity is only of benefit to younger
Creating awareness of ageism
All of Age & Opportunity's work is designed to challenge negative attitudes to
ageing and older people
Age & Opportunity works with the media, encouraging an open-minded approach on
issues concerned with older people.
Links with the Health Services
Age & Opportunity has close links with the regional health boards, which facilitate
an interchange of ideas and information.
Many libraries have initiated projects in partnership with local groups of older
people, in particular establishing senior reading groups
A regular newsletter, Challenging Attitudes, reports on the organisation's activities
and keeps readers abreast of new publications, educational opportunities, legislation
and international developments in this rapidly changing area