By Gillian Tsoi
The Irish Cancer Society has launched a new campaign called 'the beauty of quitting' to address the shocking increase in incidence of lung cancer in women.
More Irish women are now dying from lung cancer than breast cancer.
Recent reports have revealed that the incidence of women with tobacco-related lung cancer is increasing by 3% every year.
The main objective of the Irish Cancer Society's new campaign is to raise awareness about the negative effects smoking has on the beauty of women by causing wrinkles, yellow skin and tobacco stained teeth.
The campaign tells women: "Considering the care with which you choose your face creams, perhaps you should consider this: every cigarette contains 4,000 toxins, many of which your bloodstream carries right into the structure of your skin. So how do you cleanse there?"
Women here now are ahead of men when it comes to smoking.
The rise of lung cancer in women has been attributed to marketing by cigarette companies that are specifically designed to target females.
These new advertising strategies were launched at a time when men began to pay heed to the advice of public health campaigns to quit smoking.
In response to this, the tobacco firms shifted their attention to women and introduced 'superslim' and less pungent cigarettes, aimed at women smokers.
For more information on lung cancer, visit www.cancer.ie